In general, many small and medium sized companies perceive a successful listing as an end product of an investor relations process. However, views this process in a different perspective. For a company that aspires to become worthy of long-term investment opportunities, a successful listing only marks the beginning of a management's life-long commitment to provide and satisfy the needs and wants of respective investors.

In other words, a vast amount of time, manpower and resources is required to build, understand and respond to the ever-changing market status. It will be a demanding yet rewarding management experience as the process requires the compiling, not just mere gathering, of data to make investors understand the company in depth; company transparency to allow investors build trust in the company's management practice; and strategies to showcase the company's attractive returns to retain investor's long-term support and confidence. This is far more than mere investor relations; it is a long-term positioning process that will unravel a company's true value.